Well I am back, spent much of last night scrolling pages on the web, read some really interesting essays on sanserif fonts etc. Thought I need a bit more of a lead up to the characteristics of my font so started to delve into the beginnings of sanserifs. What I can gather is that it was created as a means to compete with the serif fonts. Modernism was a time for change and new,with 2 new forms of typographic communication- poster and the handbill. Sanserif were created for ease of legibility for the viewer- as opposed to the reader. They were also very effective on posters as you could display much more information. Edward Johnston created his own typeface for the London Underground, with a very mathimatical perspective, creating a very even and balanced typeface. Gill came along though and improved on johnstons typeface, by adding varying thick and thins, allowing a more humanist look and feel, thus creating better legibilty. Nothing is ever perfect or perfectly balanced, or so they say, and by stripping back this need for balance our eye tends to view it more effectively....
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