End of last class we ended our ism's with The New Typography'
(1958)
This was an international platform for not just the creation of art but a discussion as well. New typography dealt with strong/ objective use of grid (diagonals) and photography. The grid appeal was unification/consistency and signified order back into society.
(1964)
Icograda debate:
Is this commercial art or professional design?
This was a time for graphic designers truely to be recognised as professional designers. Photography and reproduction was an important part of graphic design, as well as particiapting in the printing and production processess..
Joseph Muller Brockman was the pioneer in graphic design, with is contemporary being Paul Rand.
Paul designed the iconic IBM logo in 1956. He was one of the first to create and implement 'the style guide'- which produced the art director. He was at the forefront of corporate identity- the importance of understanding the consumer. The need for consistency for displaying logos over varying uses, and how important it is with branding- (keeping colours, scale and implementing an overall guide as to how to effectively using the logo in different applications.)
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